A (Relatively) New Organic Kid On The Block: Orico London

A relatively new organic kid on the block (since 2012) has arrived in London in the form of Orico. Orico stands for Organic Rich Ingredients in Cosmetics & Oils and all products in the range are certified organic (face, body and baby). The skincare range is designed for the everyday demands that urban living puts on us – including pollution, sun, stress, air-conditioning and heating. Orico is the brainchild of naturals pioneer Shirin Valipour and the flagship store is located on Kings Road in Chelsea.

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I was able to attend the brand’s recent launch of Streetwise Coco Spritz (£18), a refreshing toner with coconut water and cocoa seed that instantly hydrates thirsty skin. I have been keeping mine next to my desk at work to refresh and hydrate my tired skin through the day. The spritz also contains papaya and mango fruit extracts to nourish and brighten as well as orange flower water to tone and smooth. Sitting in front of a computer all day and also next to the air-conditioner does not do any good for my skin and I like to keep this spray next to me when I feel that my skin needs a boost.

Coconut water has become really popular these days, not only to drink, but also has recently begun to appear in beauty products. It contains humectant properties that hydrate and lock in moisture, is high in nutrients, helps reduce blemishes and provides both antibacterial and antioxidant benefits. And it tastes good. What’s not to love?

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My favourite product in the range? The Full Cup Bust & Neck Enhancing Elixir (£28). An organic breast and neck enhancer? Now this is exciting! I haven’t seen anything like this of its kind in an organic form and was really excited to use this. It contains Mukul Bark, which has been proven to enhance breasts by 2 to 4 cm after 6 weeks of use while improving skin quality. The all natural breast enhancement oil contains powerful natural moisturisers and antioxidants that firm and tone the bust and neck area.  I have found that my décolletage does look smoother and has a nice sheen when I use the oil. This has now become part of my night-time beauty ritual.

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Another product that I have been using in the range is the Superseed Vitamin Dry Multi-Oil (£19) which is great to use if you don’t want to be too ‘oily’ as some oils will leave you. This oil absorbs fast and as it is organic, feels as though you are just covering yourself in pure goodness. It is multi-purpose and can be used on face, body, hair, hands and nails and comes in a 100ml size so this would be a perfect product to travel with and bring on the plane. It contains Baobab, Rosehip, Macademia, Wheatgerm and sunflower plant oils.

I was particularly interested in the Baobab oil, which I don’t often see in many products. The oil has a high content of vitamins A, D, E and F, fatty acids (Omega 3,6 and 9), proteins, potassium, iron and amino acids making it intensely hydrating, which helps to improve skin elasticity and tone. This is certainly a product I will be taking with me on my holidays.

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