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Beauty Day at Ideal World

Everyone loves a day for beauty! I have recently discovered Ideal World which is the sister site to the Ideal Shopping channel on TV and they have quite a few beauty buys from brands that I have not yet discovered so it’s like shopping on an entire different planet (in a good way!).


Ideal World is celebrating Beauty Day to showcase their wide range of beauty products across skincare, make-up and fragrance and to bring more awareness to the fact that they actually do beauty! From 14th September to 9pm on the 15th September, Ideal World are declaring a ‘beauty day’ with products up to 60% off. Ideal World sent me some products to test out from their site so I will show you what my favourites are!


I had not tried the brand Skinn before by Dimitri James so was keen to test out a few of their products. If you don’t know Dimitri James he is a professional makeup artist and licensed esthetician whose work has graced the runway and the red carpet as well as national and international television shows and magazines.

So…first up is Bright Eyes Eye Enhancing Treatment. This is a hydrating eye brightener with special incandescent colour pigments to help disguise heavy pigmentation around the eye. Because I have a really fair skin tone I actually found this worked well on the lids of my eyes to smooth everything out.


Skinn has a wide range of make-up products include the Ultra Luxe Mascara and Plasma Fusion 4-in-1 Nourishing Lipstick. I love the nourishing lipstick because it is lipstick encapsulated into this hydrating balm so it’s a lipstick balm if you will. Great for people who don’t like to wear a lipstick because they are too drying.

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I also love the Skinn Beautiful Eyes Collection in Rosette. These are gorgeous, rose-gold hued shades that are perfect for everyday. I really love this palette and think it is gorgeous.


As it reaches the end of summer I’ve had to up my tan game and the Zhuzh! Tan Accelerator from Ideal World enhances the natural skin tones and brings out your tan. So if your tan is fading from that summer holiday, this is a brilliant product to use to keep your tan for longer.


I am a huge sheet mask fan and this Beauty Pro Rejuvenating Collagen Mask is just what the doctor ordered! I put this on after a very long, hard week and it felt refreshing and hydrating to my skin with anti-ageing marine collagen combined with green tea. Perfect at the end of a hard day!


I’ve been looking for a body cleanser so this Skinn Milky Protein Cleanser arrived on my doorstep at the crucial moment when I ran out of shower gel. This cleanser feels smooth and smells amazing too. It feels luxurious and leaves skin soft and smooth without drying it out.


In regards to skincare, I was really intrigued by this Skinn Insta-Fill For Eyes which is like a primer for the eyes to help fill in fine lines and you can also use this as an eyeshadow base. I have a feeling this is going to be my little pot of gold!


I received a few skincare treatments which I am keen to try out including the Elizabeth Grant Collagen Re-Inforce Snow Algae Miracle Concentrate Ampule. This will be great for winter because it helps to provide a boost to tired and weak-looking skin. Hello cold weather – I’m not looking forward to you!


There is also the Fabulift Fabulous Eyes which is an eye serum to target fine lines and soften the look of wrinkles. Much needed!


I am also a fan of glycolic acid products so keen to try out this Elizabeth Grant Wonder Effect Mask with 10% glycolic acid to brighten and clear my skin!


And last but not least my greatest discovery on Ideal World Beauty is the Crystal Clear Lift Away The Years Kit. This contains an amazing Sonic Wand Applicator which helps to firm and smooth the skin. How does it work? Well, the wand uses sonic technology with vibrations driven by the revolutions of the motor at around 9-10,000 RPM (revolutions per minute). The serum then work its way through the applicator head allowing for a better and more even application – helping to diminish wrinkles and fine lines. The wand also helps to tone and firm facial muscles – yay! The kit comes with an anti-ageing serum which is great as you can use them together. Honestly a brilliant little tool.


You can shop for beauty products on beauty day at Ideal World here or find Ideal World Shopping Network on Sky 654, Freeview 22, Virgin 747 or Freesat 812.

Don’t forget to follow me on Insta/Twitter/SC @beautyrocksblog for all my latest updates!


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