Etat Pur: The French Pharmacie Comes To Moi

We’ve all heard rumours about the amazingness of a French pharmacie due to high quality products at reasonable prices. So I was absolutely thrilled when the French pharmacie came to me in the form of Etat Pur ( At the moment however, you can only buy these products online in the UK or at their concept store in Paris.


Etat Pur is made by the same group who makes the Bioderma brand, which is ever so popular due to their micellar water. What is great about Etat Pur is that you can make a bespoke skincare product depending on your skin’s needs and they also strictly choose ingredients that are only in perfect affinity with the skin. Think of it almost as DIY skincare. What I mean is that Etat Pur offers an A + B bespoke skincare solution with their pure Actives (A) + Biomimetic products (B). You can choose which active you need according to your skin.

The pure Actives can be used on their own or combined with the patented Biomimetic (B) products to provide personalised solutions. The pure Actives should be applied first onto the skin and followed by a B product.

There are pure Actives that can be used to solve a variety of problems: wrinkles, loss of firmness, blemishes, hypersensitivity, dryness, dark circles, etc. The choice of Active that you use is your choice alone-which is where all the fun lies. The B products also contain ingredients that are only in perfect affinity with the skin so this can be a great product for those with sensitive skin.

An interesting thing about each pure Active is that they are concentrated at the exact effective dose that allows them to act wherever the skin needs them so they are in fact, smart Actives.

I have a pack of Etat Pur products that I have been trying out from cleansing to moisturising and every step in between.

Let’s start with…


b02_1The first product I have tried in regards to cleansing is the Micellar Purifying Cleansing Water. I love Micellar water because it is really gentle on the skin and binds to the oil and dirt to take them right off. I think it’s a great alternative to the double cleanse if you use the Micellar water to first take off all of your make-up so you can wash your face with a clean slate. I find this Micellar water takes off make-up without making your skin feel like you have stripped it too much. It’s great to use right after work is finished and when you get home so you can wash off the grime from the day.

b08_1The second step in cleansing is the Melting Exfoliating Gel. This was really gentle on my skin and ‘melted’ into my skin. Upon contact with water, it turned into a milky liquid which rinsed off easily.

Pre-Moisturising/Pure Actives:


I chose the Acmella pure Active because it is especially for expression wrinkles on the forehead, eye contour and mouth. I am getting the faintest lines around the eye contour (expression lines) and thought this would be a good choice for that. Wrinkles first set in wherever the face’s expressions impose greater constraint on the skin. These are further deepenened by environmental factors such as stress, pollution and UV rays.

One interesting thing about Acmella flowers is that they have a “botox-like” effect. They contain myorelaxant molecules that act directly on the face’s micro-contractions to smooth out the skin and quickly restore a smoother appearance. Natural botox straight from Mother Nature? Count me in.


The second Active I chose was Arbutin. This pure Active is indicated for treating hyperpigmented areas and dark spots. It is well known for reducing melanin levels, whitening the skin and the marks caused by sunburn. It inhibits the production of melanin and lightens the skin, evening out the skin.


Never forget the eyes-the expression to the soul! We want to take care of the skin around our eyes because our eyes are what people look at. I chose to use the Bioactive eye contour care B42 which targets fine line and fights signs of fatigue. Yes, please.


Another thing not to forget is your lips. Lips are generally forgotten when it comes to sun protection but this is important to remember. You never miss your lips until they are wrinkled and thin (think of all those fish trouts that are a result from too many lip plumping procedures!). Full lips are a sign of youth so always take care of your lips. I have tried the Bioactive B43 Lip Care which repairs dry and cracked lips. As it is summer and I am in and out of air conditioning and then back outside in the hot sun, I find that my lips dry out really quickly.





I always leave the moisturising for last to let my other products have time to sink in. Serum is always first, then eyes and lips and then finally moisturiser. Oil-free quenching fluid – B20 is one of the Biomimetic products that can be combined with a pure Active. I combined mine with two pure Actives that I personally picked to address my skin concerns. So I apply one pure Active to my skin in the morning and another pure Active to my skin at night and follow up both times with the Oil-Free Quenching Fluid.


You better bet that when I headed to the sunny States for a holiday that I packed both of these high-performance sun products. I love the 50+ Sun Spray because it stays put all day and I really feel sheilded from the sun with this high protection and I know that I’ve prevented a few sunburns.


There is also an Active for sun care. I love the idea of the Peptide-6 Pro-melanin pure active which is recommended as a great after-sun and tan extender. It can also be used to to prepare sensitive skin for exposure to the sun.

Peptide-6 is a complex of 6 amino acids present in the skin. This molecule is capable of effectively stimulating the production of melanin, a natural skin pigment causing it to tan. Peptide-6 is very complete and also helps the skin protect itself optimally against UV rays: more even and deeper tan, reduced skin hyper-sensitivity, helps to prevent skin alterations induced by the sun.



So if you feel like playing with your skincare a bit and mixing up your routine, Etat Pur is a great French brand to try. What are your favourite French skincare brands?

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  1. September 2, 2014 / 5:23 pm

    ooh! I’m in France at the moment so I might try them out!

    • September 2, 2014 / 7:14 pm

      Amazing! Yes they have a concept store in Paris so def check them out and let me know what you think!

  2. Beckie
    September 3, 2014 / 8:32 am

    Amazing ! Thanks so much !

  3. Janet Hubbard
    February 21, 2019 / 3:30 pm

    Hello. Where is the concept store, please? I want to go!

    • rockersjamie
      March 3, 2019 / 12:40 pm

      Hi Janet – it’s in Paris! I haven’t been but that’s where it is located:)

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