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HEMA Launches in UK

Has anyone heard of HEMA?


Well, if you haven’t, you will soon wish you did. HEMA is a Dutch discount retail store. I like to think of it as a Dutch Poundland except more upmarket. It has a wide selection of products including jewellery, make-up, basic clothing, food items and kitchen accessories. All prices are fully rounded up so it makes it easy to calculate exactly what you are spending. HEMA is located in Victoria Place Shopping Centre in Victoria station so it’s great if you have some time before you have to catch your next train and you are looking to do some shopping to kill some time. I visited the store and stocked up on a few goodies. In the end I spent about £30.00 on the below items.

HEMA iPad case

I absolutely love my HEMA iPad case. It’s a ‘smartcover’ case, which means it’s magnetic and it comes in pink, one of my favourite girly colours. I had a very ugly iPad cover previously and this HEMA one came in at about £20.00 which is a sliver of the price of other retailers for something similar. So this is a great gift for a techie friend or anyone who had an ugly iPad cover, like I did.



HEMA Earrings




HEMA also carries jewellery including adorable earrings which are very tempting, especially for the price. I love my set of these various styles. They are simple, work with a variety of outfits and were a very good price at £5.00. So if I lose one I will be disappointed but it won’t be the end of the world! Give these to a friend who likes shiny things:)

HEMA Smudge Brush

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Some of HEMA’s brushes are of an incredible quality. I have the smudge brush which is a double ended brush and it is great for creating a smoky eye, blending or for applying shadow. I’ve been really impressed by this and the brush was around £3.00. I am now using mine everyday. Definitely a great budget beauty buy!


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