Superdrug Swap Shop

I recently attended a Superdrug press day and took part in a Superdrug Swap Shop, which is a genius idea from Superdrug. At the event, I filled out a little form where I listed my everyday branded products that I use, including the following:

Colgate Whitening Toothpaste £6.99

Elizabeth Arden Flawless Futures Face Serum £48.00

Antipodes Hosanna H2o Serum £27.99

Salon Science Swiss Apple Shampoo/Conditioner £15.00

Rituals Shower Foam £15.00

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Superdrug then took the list of these branded products and suggested some of their own brands to use as a substitute. Based on the calculations, I could save a whopping £445.62 a year by switching to Superdrug’s own brands!

How they worked out a savings of £445.62? This was based on the average person’s use of 6 tubes of toothpaste a year, 8 bottles of serum, 6 bottles of shampoo, 6 bottles of conditioner and 6 bottles of shower gel.

Here are some of the products they have suggested for the swap…

To start off with, I have been recommended Superdrug’s Own Strawberry and Raspberry Shower Foam as a swap for Rituals Shower Foam. I have to confess that I love a good shower foam because I like the texture and feel of them and to me, they seem more gentle than applying straight shower gel on the body. And this is the first time I’ve seen a shower foam for £1.99!

I also love a good whitening toothpaste to keep my teeth shiny and bright and seeing as I have currently run out of my Colgate one, the Superdrug substitute is taking over. Their Pro Whitening Toothpaste is £1.99.

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In place of my Salon Science shampoo and conditioner the next swap is the Superdrug Pro Vitamin Daily Nourish: With an RRP of £2.29 for the shampoo and conditioner (each) this is a significant savings over what I am already spending on hair products. I should also note that all their own-brand stuff is BUAV approved (no cruelty to animals).

Okay, Superdrug, now you have my attention!

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Superdrug also has a great range called B. and I have used this range previously and really like it. In place of my Antipodes and Elizabeth Arden serums, they recommend the B. Radiant Rejuvating Serum.

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It promises an intense boost for a perfected glowing complexion and helps to reduce the visible effects of ageing. And for a serum it’s a very good price at £9.99.

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Next up is the B. Nourished Night Serum. It promises that you will wake up with a ‘soft,replenished complexion’ and helps to protect against the first signs of ageing. Again, the £9.99 price tag is very, very reasonable – a sliver of the price at what I am already spending.

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For more information on Superdrug’s own products, just visit your nearest Superdrug or online at  http://www.superdrug.com/

Have you used any of Superdrug’s own brands and what did you think?

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2 Comments

  1. October 18, 2014 / 6:30 pm

    wow such a fab post and so useful to know!!!

    • October 18, 2014 / 6:34 pm

      Thanks Samara! Always good to know that we can have a plan B!

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