Blo Blow Dry Bar in Covent Garden

Over the Easter weekend I visited the Blo Blow Dry Bar in Covent Garden to start my holiday off with a great hair style. Because who really needs an excuse to have good hair?

Blo has recently launched in the UK by way of the U.S. and is one of the most popular blow dry bars in North America. Gwyneth Paltrow is one of Blo’s celebrity partners so with an advocate like that, it’s no doubting that Blo has celebrity status.

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Blo – prep

The great thing about Blo is that the concept is simple. Here is the process: you want a nice hair-do for an event, walk in, choose from one of 7 styles and then let the hair stylist work their magic. There are no cuts or colouring at Blo, just styling. The styles that you can choose from cover just about any style you would want – from beach waves, to an up-do, high ponytail, a fishtail braid, to stick straight to the classic blow out – they haven’t missed a trick.

Each style costs £28 for a session and it lasts about 30-45 minutes. I opted for the classic blow out and the result? Voluminous, bouncy waves fit for a red carpet. Now, if only I could get a Blo Blow Dry everyday…

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Having a good blow dry really makes a difference. Suddenly I didn’t look so tired – having good hair really does change your entire look! Think of it as a much less expensive face lift…

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Blo is located in The Market Building right in the centre of the Covent Garden Piazza – it a very convenient place to get your hair done before a date, a night out or an event.

One of my favourite hair brands, Unite, was used on my hair. I absolutely love the 7 Seconds Condition – I use it every day in the mornings to make beach waves (my hair is naturally wavy) instead of using hair spray. It doesn’t weigh hair down and also acts as a thermal protector and contains UV filters to protect against UV damage.


I am also very excited to try the actual Beach Day spray, which is a texturising spray that recreates a day on the beach. Will be using that for summer! Now time to book that holiday…



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