The First NARS Boutique Opens in London!

I LOVE NARS. It is without fail that everything I have tried from the brand, I have always loved for its highly-pigmented/intense shades and quality products. Yes, it can be pricey. But you get what you pay for. So what’s really exciting is that NARS has opened (TODAY!) its first boutique shop in London. This is the first free-standing store in the UK which is amazing because it means that EVERYTHING inside is all NARS, NARS, NARS!

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The new store is located at 9 King Street in Covent Garden which is a convenient location if you want to do some shopping and kill a million birds with one stone. Because we all know that Covent Garden has no shortage of amazing shops. The new store, as I saw at the press launch, is incredibly sleek and modern. Everything looks very clean and sharp – very much in line with the NARS ethos and personality.

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The walls are a stark white making it perfect for snapping Instagram photos and there is also an exclusive lower-level VIP area. The shop is well-lit and showcases the latest campaign images photographed by François Nars.

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And on the topic of Instagram there is actually interactive Magic Mirror technology for customers to instantly share their looks on social media. How cool is that? And the best part is that the boutique makeup artists were personally trained by François Nars HIMSELF. Get yourself down there!

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