Keeping it Simple: The Latest Scandi Beauty Brand On My Radar

Scandi everything is a trend these days from fashion to homeware. Those Scandi vibes (i.e. everything simple and clean) is seeping into skincare too with Scandi beauty brand mania taking hold). I recently had a chance to meet Jan Behrens, the founder of True North, whose products are from Denmark and are all about simplicity, backed by science. The products from True North are all about balancing the skin and creating a good water-to-oil ratio. I know that in the past my skin has really reacted from using too many products so these days I try to keep it simple. Therefore I knew this brand would resonate with that philosophy of keeping it simple.

There is also an app that is called My Skin Coach that you can download and actually diagnoses your skin and where there are any issues such as dryness or redness and what to do about it. I tried the app and it’s strangely very accurate! It’s also free to download – you simply take a selfie through the app and your skin diagnosis awaits you! My biggest concern was dehydration which is no surprise.

True North De-Stressed Milk 1.1

The heart of good skin lies with cleansing properly. I really can’t tell you how important cleansing is! I always do a double cleanse at night to remove every bit of make-up effectively. The True North De-Stressed Milk 1.1 is great for in the morning when your skin doesn’t need a harsh cleanse or scrub but a hydrating cleanse instead. This gently removes make-up and dirt but doesn’t over-strip the skin.

True North De-Stressed Milk 1.1

True North De-Stressed Serum 4.1

Serum is probably the second most important product in your skincare routine because it goes places moisturiser can’t go due to its molecular formula. The True North De-Stressed Serum 4.1 is a gel-serum which means that it sinks in super quickly. I love gel serums for that very reason – they don’t sit on your face! The serum helps to prevent age spots and inflammation on the skin so good for if you are prone to redness. Remember – with keep it simple!

True North De-Stressed Serum 4.1

True North Timeless Eye 5.3

I love that this eye cream is really soothing and it does feel refreshing on the eye contour. Eyes are where we start to show ageing the most so it’s important to look after the area with a good eye cream.

True North De-Stressed Day Cream 2.1

The True North De-Stressed Day Cream 2.1 is a nice moisturiser for the summer because it’s really lightweight and sinks in like a dream. It’s perfect for soothing tight, dry skin and it contains detoxifying and anti-ageing Bioplasma FA extract to help prevent further ageing to the skin. Massage it into skin until it’s absorbed – that’s the fun part!

True North De-Stressed Night Cream 3.1

I love a good night cream because when we sleep our skin repairs itself and this is the perfect time to really soothe and treat it kindly. The True North De-Stressed Night Cream 3.1 is super-moisturising so it’s good for those with dry or dehydrated skin. It assists the skin with the recovery process at night-time and again this is a great product for sensitive skin as well.

True North De-Stressed Night Cream 3.1

True North De-Stressed Mask

This is one of my favourite products in the True North range, simply as it’s great for when your skin is feeling unbalanced and not acting like itself basically! The mask is meant for stressed skin and then goes on to soothe that stressed skin – doesn’t that sound nice? It’s got a cooling feel to it when you apply it as well and feels so nice. You can use it once or twice a week and all you have to do is apply it and then leave on for 10 minutes and wipe off any excess with a tissue. Therefore it’s safe to say that you could use this as an overnight treatment as well.

True North De-Stressed Mask

Have you tried a Scandi beauty brand? If so tell me!

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